HOW WE CAN HELP
With more than 25 years of experience in services and product branding across technology, professional services, supply chain, Cloud services, and Digital, we understand the unique needs of organizations selling technology or whose business models are driven by technology at the core. We can help you with:
Market Research
How and why do your prospects and customers buy? What's their mindset? What perceptions do they have about your brand?
Brand Strategy
Does your brand align with your business strategy? Is your value proposition clear? Do prospects instantly understand why you’re different and better? (Hint: if every sales conversation quickly turns to price, you’re not differentiated.)
Category Definition
Are you competing in a category that makes you the obvious choice? Are you missing an opportunity to be in a “category of one”, where you’d have maximum pricing power?
Corporate and Product Naming
What should we name our new offering? How does our name fit our business model and pricing strategy? What perceptions do we want to drive? Getting the "right" name means building consensus for a great name that at first may make decision-makers nervous.
Service Packaging
Are your services packaged so they deliver obvious value? As products become ever more entangled with and delivered as services, it becomes ever more important for prospects to be able to build a mental model of what is for sale and why they should buy.
Brand Architecture
Are too many brands and sub-brands confusing your prospects and customers? Which brands can go and which should you build and why? What are the rules that will help you focus your branding efforts in future? Building a clear and consistent brand architecture enables you to focus your marketing investment and build a dominant brand presence.
Product and Service Portfolio Organization
Has your product and service portfolio grown into a non-intuitive tangle of offerings that is hard to sell? Are you missing cross-selling opportunities as a result? Is your sales team clear on what they can sell prospects next? A clear and compelling organizing principle for your portfolio makes it easier to sell.
Sales and Investor Tools
Great marketing means making it obvious where to compete, which customers to target, and how to deliver an undeniable message to every stakeholder your sales team will have to convince before they can close the deal. We can help with everything from elevator pitches, to pitch and investor decks, to TalkTracks that help start conversations.
Thought Leadership Development
Do you have a story that the press wants to cover, and that conferences want you to deliver as the keynote? We’ll help you create a thought leadership program that helps you drive the industry’s discussion in a direction that tees up your success.
Workshops and Consensus-Building
The greatest plan in the world won’t work unless you can get the full weight of your organization behind it. We can help you sell your story internally so that the incentives for buying in are obvious.
Market Research
How and why do your prospects and customers buy? What's their mindset? What perceptions do they have about your brand?
Brand Strategy
Does your brand align with your business strategy? Is your value proposition clear? Do prospects instantly understand why you’re different and better? (Hint: if every sales conversation quickly turns to price, you’re not differentiated.)
Category Definition
Are you competing in a category that makes you the obvious choice? Are you missing an opportunity to be in a “category of one”, where you’d have maximum pricing power?
Corporate and Product Naming
What should we name our new offering? How does our name fit our business model and pricing strategy? What perceptions do we want to drive? Getting the "right" name means building consensus for a great name that at first may make decision-makers nervous.
Service Packaging
Are your services packaged so they deliver obvious value? As products become ever more entangled with and delivered as services, it becomes ever more important for prospects to be able to build a mental model of what is for sale and why they should buy.
Brand Architecture
Are too many brands and sub-brands confusing your prospects and customers? Which brands can go and which should you build and why? What are the rules that will help you focus your branding efforts in future? Building a clear and consistent brand architecture enables you to focus your marketing investment and build a dominant brand presence.
Product and Service Portfolio Organization
Has your product and service portfolio grown into a non-intuitive tangle of offerings that is hard to sell? Are you missing cross-selling opportunities as a result? Is your sales team clear on what they can sell prospects next? A clear and compelling organizing principle for your portfolio makes it easier to sell.
Sales and Investor Tools
Great marketing means making it obvious where to compete, which customers to target, and how to deliver an undeniable message to every stakeholder your sales team will have to convince before they can close the deal. We can help with everything from elevator pitches, to pitch and investor decks, to TalkTracks that help start conversations.
Thought Leadership Development
Do you have a story that the press wants to cover, and that conferences want you to deliver as the keynote? We’ll help you create a thought leadership program that helps you drive the industry’s discussion in a direction that tees up your success.
Workshops and Consensus-Building
The greatest plan in the world won’t work unless you can get the full weight of your organization behind it. We can help you sell your story internally so that the incentives for buying in are obvious.
REPRESENTATIVE CLIENTS
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AECOM/Ellerbe
AffinityX Deloitte Gartner HNTB |
Merchantry
Microsoft RR Donnelley/Banta Rocket Fuel Teads |
