BrandEvident LLC
  • ABOUT
  • INSIGHTS
  • CONTACT
  • ABOUT
  • INSIGHTS
  • CONTACT
BrandEvident LLC

WE ARE A B2B BRAND STRATEGY FIRM THAT MAKES YOUR VALUE STUNNINGLY OBVIOUS

INDUSTRY EXPERTISE:
  • Big Data and AI
  • ESG & Sustainability
  • Supply Chain/ERP
  • Ad Tech/Mar Tech
  • Fintech
  • Professional Services
  • E-commerce
  • Cloud software

SERVICES:
  • Market Research
  • Brand Strategy
  • Category Definition
  • ​​Core Narrative Development
  • Corporate and Product Naming
  • Service Packaging
  • Brand Architecture
  • Product Portfolio Organization
  • Urgency Building
  • Sales and Investor Decks and other Tools
  • Messaging Frameworks
  • TalkTracks and Sales Battle Cards
  • Thought Leadership Development
  • Workshops & Consensus-building

REPRESENTATIVE WORK:
  • 1stdibs: Trade positioning, portfolio organization
  • AECOM/Ellerbe: Practice positioning, messaging
  • AffinityX: Brand positioning, architecture, portfolio organization, value props, tagline, naming and more
  • Assent: Brand positioning, architecture, portfolio organization, value props, tagline, thought leadership
  • Deloitte: Brand architecture
  • Gartner: Market assessment, portfolio definition and packaging, messaging
  • HNTB: Brand strategy, architecture, naming, and more
  • if(we): Thought leadership, content marketing
  • Microsoft: Everything from Microsoft Dynamics name and brand architecture, naming, messaging, and more
  • RR Donnelley/Banta: Brand positioning, architecture, messaging, sales decks, and more
  • Robins Kaplan: Brand positioning, tagline, messaging, sales and strategy decks and more
  • Rocket Fuel: Brand positioning, tagline, white papers, explainer videos
  • Sener: Product positioning, sales deck, one-sheet
  • Teads: Brand story
  • Tradeshift (Merchantry): Category definition, Urgency Building, sales decks,

LEADERSHIP:
Mike Cucka, Managing Partner
Supply Chain/ERP, Fin Tech, Professional Services, and more. Siegel & Gale alum.

Tom Cunniff, Partner
Big Data and AI, Ad Tech/Mar Tech, and more. Former Chairman, Digital Committee,
Association of National Advertisers.

Reach us at mike at brandevident dot com.



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©2017 BRANDEVIDENT, LLC     contact: mike at brandevident dot com