WE ARE A B2B BRAND STRATEGY FIRM THAT MAKES YOUR VALUE STUNNINGLY OBVIOUS

INDUSTRY EXPERTISE:

• Big Data and AI
• ESG & Sustainability
• Supply Chain/ERP
• Ad Tech/Mar Tech
• Fintech
• Professional Services
• E-commerce
• Cloud software

SERVICES:

• Market Research
• Brand Strategy
• Category Definition
• ​​Core Narrative Development
• Corporate and Product Naming
• Service Packaging
• Brand Architecture
• Product Portfolio Organization
• Urgency Building
• Sales and Investor Decks and other Tools
• Messaging Frameworks
• TalkTracks and Sales Battle Cards
• Thought Leadership Development
• Workshops & Consensus-building

REPRESENTATIVE WORK:

• 1stdibs: Trade positioning, portfolio organization
• AECOM/Ellerbe: Practice positioning, messaging
• AffinityX: Brand positioning, architecture, portfolio organization, value props, tagline, naming and more
• Assent: Brand positioning, architecture, portfolio organization, value props, tagline, thought leadership
• Deloitte: Brand architecture
• Gartner: Market assessment, portfolio definition and packaging, messaging
• HNTB: Brand strategy, architecture, naming, and more
• if(we): Thought leadership, content marketing
  
• Microsoft: Everything from Microsoft Dynamics name and brand architecture, naming, messaging, and more
• RR Donnelley/Banta: Brand positioning, architecture, messaging, sales decks, and more
• Robins Kaplan: Brand positioning, tagline, messaging, sales and strategy decks and more
• Rocket Fuel: Brand positioning, tagline, white papers, explainer videos
• Sener: Product positioning, sales deck, one-sheet
• Teads: Brand story
• Tradeshift (Merchantry): Category definition, Urgency Building, sales decks,

LEADERSHIP:
Mike Cucka, Managing Partner
Supply Chain/ERP, Fin Tech, Professional Services, and more. Siegel & Gale alum.

Tom Cunniff, Partner
Big Data and AI, Ad Tech/Mar Tech, and more. Former Chairman, Digital Committee,
Association of National Advertisers.

Reach us at mike at brandevident dot com.