WE ARE A B2B BRAND STRATEGY FIRM THAT MAKES YOUR VALUE STUNNINGLY OBVIOUS |
INDUSTRY EXPERTISE:
SERVICES:
REPRESENTATIVE WORK:
LEADERSHIP:
Mike Cucka, Managing Partner
Supply Chain/ERP, Fin Tech, Professional Services, and more. Siegel & Gale alum.
Tom Cunniff, Partner
Big Data and AI, Ad Tech/Mar Tech, and more. Former Chairman, Digital Committee,
Association of National Advertisers.
Reach us at mike at brandevident dot com.
- Big Data and AI
- FinTech
- Ad Tech/Mar Tech
- Supply Chain/ERP
- Professional Services
- E-commerce
- Cloud software
SERVICES:
- Market Research
- Brand Strategy
- Category Definition
- Core Narrative Development
- Corporate and Product Naming
- Service Packaging
- Brand Architecture
- Product Portfolio Organization
- Urgency Building
- Sales and Investor Decks and other Tools
- Messaging Frameworks
- TalkTracks and Sales Battle Cards
- Thought Leadership Development
- Workshops & Consensus-building
REPRESENTATIVE WORK:
- 1stdibs: Trade positioning, portfolio organization
- AECOM/Ellerbe: Practice positioning, messaging
- AffinityX: Brand positioning, architecture, portfolio organization, value props, tagline, naming and more
- Deloitte: Brand architecture
- Gartner: Market assessment, portfolio definition and packaging, messaging
- HNTB: Brand strategy, architecture, naming, and more
- if(we): Thought leadership, content marketing
- Metal Fatigue Solutions: Brand story, naming
- Microsoft: Everything from Microsoft Dynamics name and brand architecture, naming, messaging, and more
- RR Donnelley/Banta: Brand positioning, architecture, messaging, sales decks, and more
- Robins Kaplan: Brand positioning, tagline, messaging, sales and strategy decks and more
- Rocket Fuel: Brand positioning, tagline, white papers, explainer videos
- Sener: Product positioning, sales deck, one-sheet
- Teads: Brand story
- Tradeshift (Merchantry): Category definition, Urgency Building, sales decks,
LEADERSHIP:
Mike Cucka, Managing Partner
Supply Chain/ERP, Fin Tech, Professional Services, and more. Siegel & Gale alum.
Tom Cunniff, Partner
Big Data and AI, Ad Tech/Mar Tech, and more. Former Chairman, Digital Committee,
Association of National Advertisers.
Reach us at mike at brandevident dot com.